Sturgeon is a brand dedicated to helping make our rivers & oceans less polluted by getting people in the water and helping them understand what it actually means to be sustainable and responsible. If more people surf, fish, and explore the rivers and oceans, then more people will grow to respect and take care of our most precious resource- water.
We will be donating a small portion of ALL proceeds to the JRA to help aid in making our waterways a cleaner and more enjoyable place for future Sturgeon riders.
What They Do:
The James River Association (JRA) provides a voice for the river and takes action to promote conservation and responsible stewardship of its natural resources through watershed restoration, advocacy, education, and community programs. Their vision is a fully healthy James River supporting thriving communities. JRA believes if you change the James, the James will change you. If you love the river as much as we do, please consider becoming a James Changer today.